Sometimes business owners are so targeted about making that first sale, that they miss opportunities after the sale to add to their bottom line. You don’t even have to add fancy equipment or take out a business loan to implement simple strategies to reap better sales, even after a sale is done. You just have to understand the mind of your customer better and pay attention to when they are most likely to buy from you.
When Are People More Willing To Buy?
If you’ve answered after they made a purchase and been satisfied, you’re only partially right. People are more willing to buy once the resistance to buy has been overcome and they’ve made the decision to buy, even before the sale has been completed. It’s the act of trust that says they are buying, the gives you the upper hand, for a few short minutes. At that point, their trust is the highest and you can ask them to consider other purchases too, and they are more open to those offers at this time.
For instance, say someone drops into your site or store and see a product they like. They ask a few things about the product and then they make the decision to buy. Instead of immediately ringing up the sale, ask them if they would also like to buy some complementary product. If you were selling shoes, for example, you’d want to know if they need socks too. You would be surprised how the simple act of asking for a few more dollars at this specific time will quickly add large amounts of money to your income.
Another time is after a sale is in process. When a person opens an order form, within that form you should have offers, even value packages, to upgrade the offer before the final sale is made. If it’s too good a deal to pass up, you’ve just completed another simple strategy to increase your sales. Finally, if a person has already bought, and are preparing to leave, offer them one final limited time sales offer that will get them to thinking about whether they should open their wallet once again or leave. Either way, you should have collected their email address and asked for permission to market them online.